Violence is a significant public health problem in the United States and around the world, affecting people from all walks of life. The Centers for Disease Control and Prevention (CDC) established VetoViolence to stop violence before it starts, by increasing awareness and adoption of evidence-based approaches to prevent many types of violence—child maltreatment and neglect, intimate partner violence, sexual violence, youth violence, and suicide. The VetoViolence Facebook page provides violence prevention professionals with additional resources and discussion space on these topics.
AIR supports the VetoViolence Facebook page by providing communication strategies, tactics, tools, and messages to increase fan engagement and interaction with key audiences to publicize CDC’s activities, research, data, and products. Daily updates on the Facebook page deliver reputable and usable prevention information, as well as dynamic engagement experiences through periodic digital events, projects, and in-depth learning opportunities. Fans also have opportunities to interact with CDC experts in real time.