Launching the “i know” Effort by CDC to Increase HIV/AIDS Dialogue Among African Americans

Washington, D.C. – AIR is supporting the Centers for Disease Control and Prevention (CDC), Division of HIV/AIDS Prevention (DHAP) with the official launch on March 4, 2010 of the “i know” campaign to increase dialogue about HIV/AIDS among African Americans aged 18-24 and their partners, friends, and family.

The event is the latest phase of the Act Against AIDS (AAA) campaign, a five-year, multi-faceted effort designed to contribute to CDC’s goal of reducing the incidence of HIV in the United States. AIR is the prime contractor tasked with directing a national campaign to curb the spread of HIV/AIDS among the African American community.

CDC will host the launch of “i know” from 4:00 p.m. – 5:30 p.m. ET in Atlanta at the Clark Atlanta University (CAU) Student Center in collaboration with the Atlanta University Center (Morehouse, Spelman, Clark-Atlanta, Morris Brown, Morehouse School of Medicine, and the Interdenominational Theological Center). The event may be viewed live at www.actagainstaids.org.

The event features appearances by Jeremih, BET’s Jeff Johnson, Marvelyn Brown, and CDC representatives. The event will include a digital lounge, the introduction of an “i know” Web video featuring Jamie Foxx, a radio public service announcement, and a chance to find out more about HIV prevention from “i know” partners—including Act Against AIDS Leadership Initiative organizations, Historically Black Colleges and Universities, AIDS service organizations and local community groups.

About AIR
Established in 1946, with headquarters in Washington, D.C., the American Institutes for Research (AIR) is an independent, nonpartisan not-for-profit organization that conducts behavioral and social science research and delivers technical assistance both domestically and internationally in the areas of health, education, and workforce productivity. For more information, visit www.air.org.

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