Risk and Crisis Communication
Natural disasters, infectious disease outbreaks, and acts of terrorism can have profound health consequences. When the unexpected or even the unthinkable occurs, people immediately want to know how to respond, recover, and protect themselves, their families, and their communities. Clear and accurate communication that prompts appropriate action during an emergency is essential to reduce injury, illness, and suffering and to save lives. Informed action can prevent further harm and support recovery.
AIR has supported and collaborated with numerous governmental and public health organizations to prepare for and respond to many crises—from bioterrorism to the 2009 H1N1 flu to Ebola. Our carefully crafted messages and materials target specific audiences and are informed by crisis and emergency risk communication principles. Our approach combines online and offline strategies to engage and prepare stakeholders for effective communication before, during, and after a crisis.