Client Services in Health Communications and Social Marketing
Sources of health information and knowledge are changing dramatically. While we used to rely on clinicians, social service providers, families, friends, and traditional media for guidance, now we also turn to a vast array of new resources in a digital world. AIR's work leverages both traditional and digital strategies to develop integrated communication and behavior-change strategies.
AIR informs and engages a wide spectrum of audiences, targeting key influencers and various public groups. Examples range from synthesizing complex research findings to develop national guidelines and science-based publications on cardiovascular health, sickle cell anemia, and e-cigarettes to creating digital resources for the U.S. Department of Health and Human Services on HIV and other infectious diseases. We conduct formative research and usability studies, write and test content, analyze social media to support digital outreach efforts, and work closely with stakeholders and key influencers to deliver behavior-changing messages. Our work includes integrated campaign development; media and influencer monitoring and strategy; partnership development; and community engagement for the Centers for Disease Control and Prevention, the Health Resources and Services Administration, the private sector, and foundations.