Body Mass Index Calculator App for the iPhone
AIR developed an app for the National Institutes of Health’s National Heart, Lung, and Blood Institute (NHLBI): a BMI Calculator for the iPhone. The calculator is featured in the apps gallery of the USA.gov site.
NHLBI’s online Body Mass Index (BMI) Calculator has been a popular tool for years, helping users screen themselves for weight categories that may lead to health problems. BMI is a reliable indicator of total body fat, which is related to the risk of disease and death. The online BMI calculator receives 1.6 million visitors a month and ranks #1 on Google.
Now the downloadable phone application puts the fully functioning calculator right on your phone, along with links to resources on the NHLBI site.
Research has shown that more and more people are using their mobile phones to interact online in many ways, including searching for health information. Some demographic groups that have low participation online using traditional methods actually have a much higher rate of smart phone adoption. To reach this growing audience, AIR recommended that NHLBI consider developing downloadable phone applications. Since the BMI Calculator is consistently the largest draw for search traffic to the site, it was natural to consider it as the first project for development.