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Vaccine Safety

Project

The U.S. Department of Health and Human Services' National Vaccine Program Office  coordinates and ensures collaboration among the many federal agencies involved in vaccine and immunization activities. The Program Office engaged AIR to help them better understand how to disseminate accurate information about the federal systems that ensure vaccine safety. They needed to better understand whether their messages about vaccine safety were reaching their intended audiences.

AIR conducted media and influencer analyses that examined the content and tone of traditional and online media coverage of vaccines and vaccine safety, identified supportive individuals and organizations, and recommended influential and vocal allies. Our findings helped inform the Program Office's messaging and media outreach strategy.

Related Work

5 Aug 2014
Service

Client Services in Health Communications and Social Marketing

Sources of health information and knowledge are changing dramatically. While we used to rely on clinicians, social service providers, families, friends, and traditional media for guidance, now we also turn to a vast array of new resources in a digital world. AIR's work leverages both traditional and digital strategies to develop integrated communication and behavior-change strategies. AIR informs and engages a wide spectrum of audiences, targeting key influencers and various public groups.
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Health
Chronic and Infectious Diseases
Health Promotion and Disease Prevention

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