As a senior communications specialist for AIR, Lindsey Willis provides project management, counsel, and strategy development for communications and marketing projects for government and nonprofit clients, particularly in the health sector. She has more than 15 years of experience in project management and client interaction; project strategic planning and evaluation; website and technology product development; traditional and digital message and creative development; paid media planning and placement; and community engagement and partnership management. Willis has extensive experience developing and overseeing project task plans, timelines, staffing, and budgets.
Highlights of her project experience at AIR include project management for the Centers for Disease Control’s (CDC) HIV Treatment Works campaign, CDC’s Act Against AIDS initiative, CDC’s VetoViolence social media program, and CDC’s Division of HIV/AIDS Prevention Issues Management contract; and digital communications task management for CDC’s Transforming Health initiative and projects for the National Heart, Lung, and Blood Institute and the Interagency Working Group on Youth Programs. Willis has presented workshops at national conferences and developed academic articles on digital marketing topicsmanages client projects focusing on developing and implementing digital marketing and communications strategies to disseminate information and engage audiences online. Willis also leads strategic planning and implementation of national health, education, and social marketing campaigns. As a project manager, she oversees project, client, staff, and financial management activities for federal contracts. She is currently the deputy project director for CDC’s Act Against AIDS national communication campaign HIV Treatment Works, and the task lead for numerous other digital health promotion initiatives.
Willis is experienced in determining the most effective digital and traditional outreach methods to reach target audiences, and building and executing comprehensive communications plans to meet project goals in accordance to time and budget. Marketing tactics she specializes in include digital tactics such as social media platforms, blog development and maintenance, blogger outreach, search engine marketing and optimization, digital advertising, broadcast e-mail, website and content development, and mobile platform and app development. Willis has presented to large audiences about the importance of employing such digital outreach in public health communications campaigns.
In addition to her digital marketing expertise, Willis has a strong background in state and federal government, including positions in Maryland’s Office of the Governor, the U.S. House of Representatives, and as a White House appointee. Willis also draws on her computer science background and programming knowledge to inform technical requirements of the digital marketing projects she manages.