AIR conducted media and influencer analyses that examined the content and tone of traditional and online media coverage of vaccines and vaccine safety, identified supportive individuals and organizations, and recommended influential and vocal allies. Our findings helped inform the National Vaccine Program Office's messaging and media outreach strategy.
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AIR is working with the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention's National Center for Health Marketing to help individuals and communities prepare for a possible influenza pandemic.