A scientific, research-based survey is one of the most unbiased, methodical ways to collect and understand human behavior and opinion. With response rates on the decline, AIR researchers Michael Jackson and Cameron McPhee have conducted research exploring ways to predict survey response, including ways to boost participation among those least likely to respond, as a way to reduce non-responses. Here, they offer four takeaways from their work.
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12 Apr 2019
Monetary incentives are frequently used to improve survey response rates. Using data from the 2016 National Household Education Survey, an address-based sample of U.S. households, this article evaluates an experiment in which the noncontingent incentive amount was determined by a household’s predicted response propensity.