Since January 1, 2014, consumers and small businesses have had access to new health insurance Marketplaces (or Exchanges). Consumers in every state and the District of Columbia are able to buy qualified health plans available through their state’s Marketplace. This report describes the results of AIR consumer website usability testing, which focused on how consumers navigate and understand key functions of the Marketplace websites in five states.
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5 Feb 2015
AIR designed the Health Insurance Literacy Measure survey to better understand which areas Americans need more assistance and education. In a recent round of surveys, we found participants correctly answered 60 percent of knowledge and skills questions on average. While many could define “premium” (81 percent), far fewer could describe an HMO (50 percent). Want to test your knowledge? Answer this sampling of questions.