Research has found that talking about HIV and AIDS is associated with increased condom use, testing, and knowledge about prevention—all of which are associated with fewer new infections. We Can Stop HIV One Conversation at a Time/Podemos Detener el VIH Una Conversación a la Vez encourages Hispanics and Latinos to talk openly about HIV with families, friends, partners, and communities.
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5 Aug 2014
Sources of health information and knowledge are changing dramatically. While we used to rely on clinicians, social service providers, families, friends, and traditional media for guidance, now we also turn to a vast array of new resources in a digital world. AIR's work leverages both traditional and digital strategies to develop integrated communication and behavior-change strategies. AIR informs and engages a wide spectrum of audiences, targeting key influencers and various public groups.