Harnessing social media for service delivery and to enhance social and behavioral research
Social media and digital outreach offer new opportunities for data collection and for improving service delivery. With a tap on a phone or a tablet, users can provide key information and help agencies better understand how to partner with individuals to improve social outcomes. However, working in this new realm creates significant challenges, such as determining how to measure changes in behavior and how to expand the reach of campaigns to reach different demographic groups equally. AIR’s digital technologists and social media researchers work hand in hand with our clients to address these issues.