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Qualitative Analysis

AIR's social scientists can apply a wide range of qualitative methods to answer questions or to address problems best suited to this type of analysis. AIR staff members use projective testing techniques to examine how best to report to consumers information on quality of care. AIR also conducts focus groups to test alternate concepts for a public health campaign, tests surveys through cognitive interviewing, and records how users navigate a new Web site to test the appropriateness of its design.