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Focus Group Facilitation

Focus Group Facilitation occurs when one person (the facilitator) essentially conducts interviews of 6-10 people at the same time in the same group. The facilitator plays an important role in these sessions, as he/she is responsible for communicating the intentions of the session, carrying out the agenda, and ensuring that all members of the group are equally included in the conversation. The benefit of these is that one can get a great deal of information during a single focus group session.