Provides research, evaluation, consulting, and technical assistance services that contribute to the lifelong process of learning and improving personal performance.

Adult Education & Literacy Children's Mental Health District Consulting Education Evidence & Indicators Early Childhood Education Finance Education Technology Higher Education School Reform Special Education Workforce Research and Analysis

Produces and disseminates information to provide motivation and tools to enable individuals to make informed decisions about health issues.

Communications & Social Marketing Research & Policy Analysis Conference Services, Technical Writing & Clearinghouse/Call Center Management Technical Assistance & Training Informatics, Web Site Development & Information Management

Develops and implements education testing programs that benefit students, parents and public officals.

State Student Testing Computer Statistical Services

Works with the National Center for Education Statistics (NCES), the government's primary source for collecting and analyzing data about public education.

Helps to provide all children with access to a quality education, and empowers people, organizations, and communities to bring about social change.

Is committed to helping clients improve the effectiveness of their workforce through a wide range of management, organizational, and business improvement efforts.

Equity Analysis Organizational Performance Skills Assessment Team Performance Usability Engineering

Produces, maintains and disseminates systematic reviews of the effects of social and behavioral interventions.

YOU ARE HERE: Home > Topics > E-Marketing

E-Marketing

AIR views e-marketing services as an integral part of Web design and maintenance and is one of the first organizations to provide these services to Government agencies and other not-for-profit organizations. AIR's team of professionally certified Internet Marketers ensures the success of the Web sites that we create. Clients include the National Heart, Lung, and Blood Institute (NHLBI), the Substance Abuse and Mental Health Services Administration (SAMHSA), the Centers for Disease Control and Prevention (CDC), and the Department of Education's National Center for Technology Innovation. Specific services include:

Online e-Visibility Assessments - Our marketing experts determine an organization's or Web site's visibility in key search engines, online discussion groups, and potential referral Web sites; they then recommend ways to increase visibility.
Online Web Site Launches - AIR's marketing experts create awareness and interest in a new Web Site through online public relations, e-mail marketing, and pass-along marketing tactics.
Search Engine Optimization, Registration, and Positioning - We discover what keywords an audience is using to search for the provided information and position the Web site at or near the top of key search engines for those terms.
Online Event Promotion - AIR will generate interest and participation in the new online event through cross-promotion, e-mail advertising, and other promotional techniques.
Online Crisis Communications - AIR can help a client prepare for leveraging the instantaneous communication power of the Internet to manage the most challenging situations.
Usenet Monitoring and Participation - AIR's team can find out what others are saying about a topic, Web site, or organization in public online discussion forums and can also participate in order to build, maintain, and protect a client's reputation online.