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Comparative Usability Testing

We sometimes conduct tests that compare the usability of two or more similar products. As an independent consulting group, we are a credible source for conducting a fair, unbiased comparison test. In addition, our staff includes experimental psychologists who are experts in identifying and handling experimental design issues that may impact the outcome of a test.

Some companies have used the results of our comparative tests for marketing campaigns that showcase the superior usability of their products. Other companies have used our test results as a learning experience, to inform their product design teams about the features that consumers expect from similar products.