Provides services and technical assistance for students so they benefit from research-based curricula taught in safe environments.

Produces and disseminates information to provide motivation and tools to enable individuals to make informed decisions about health issues.

Develops and implements education testing programs that benefit students, parents and public officals.

Works with the National Center for Education Statistics (NCES), the government's primary source for collecting and analyzing data about public education.

Helps to provide all children with access to a quality education, and empowers people, organizations, and communities to bring about social change.

Is committed to helping clients improve the effectiveness of their workforce through a wide range of management, organizational, and business improvement efforts.

Produces, maintains and disseminates systematic reviews of the effects of social and behavioral interventions.

Advertising

The basics of commercial marketing and advertising, such as segmenting an audience, audience research, and the "exchange theory" of determining a benefit that overrides a barrier, are integrated into much of AIR's social marketing and behavior change communication work. In both public service announcements (PSA) and paid advertising efforts, AIR moves beyond information to persuasion in order to motivate an audience to change their behavior. The creative brief form, used by advertising firms worldwide, ensures that the AIR creative process begins with a thorough understanding of an audience and the barriers to change.