AIR's Julia Galdo explains how to use effective messaging to encourage Latinos to enroll in the Affordable Care Act.
We promote better, more efficient, and more patient-centered health care. We conduct and apply health policy research to develop improved healthcare services, systems, and structures that improve health and affordability of care. Our health systems innovation work tests and disseminates new models of care and best practices in quality, delivery, and cost-effectiveness. AIR's communication and social marketing work engages targeted audiences to influence behavior and improve health.