PrEP is paving a path across the nation and globally. HIV, PrEP, and same-gender relationships are being showcased in the mainstream media, online and offline. How can we seize this moment and apply novel strategies to increase PrEP awareness, access, and use? Powering the PrEPosition: (How to Get Away with) Murder, Media, Insight & Impact tackled the intersection of public discourse on HIV and PrEP in entertainment, the mainstream media, digital publishing, and social media.
Digital platforms have forged a new frontier for public health campaigns, giving us many tools for promoting health communication initiatives that seek to encourage healthy lifestyles and move people to specific health behaviors. But how do we know if a digital campaign is actually affecting behavior? Do Google ads, Twitter campaigns, Facebook memes or YouTube videos actually influence whether people cut down on sugar consumption, get tested for HIV or stop smoking? Panelists from research, government and the private sector explored these questions at a recent AIR event.
According to the Centers for Disease Control and Prevention (CDC), only approximately one in four people living with HIV currently has the virus under control. HIV Treatment Works, a national communication campaign, encourages people living with HIV to get in care, start taking HIV medications, remain in care, and adhere to treatment.
Research has found that talking about HIV and AIDS is associated with increased condom use, testing, and knowledge about prevention—all of which are associated with fewer new infections. We Can Stop HIV One Conversation at a Time/Podemos Detener el VIH Una Conversación a la Vez encourages Hispanics and Latinos to talk openly about HIV with families, friends, partners, and communities.
A CDC study found that more than one-third of men surveyed did not know the HIV status of their most recent male sex partner. Start Talking. Stop HIV., a national campaign launched to promote HIV prevention among gay and bisexual men, uses practical tools and tips to broach sensitive but critical topics:
In recognition of World AIDS Day 2012, AIR launched an interactive Facebook app on behalf of the Centers for Disease Control and Prevention (CDC) that lets users star in their own ads to raise HIV awareness and fight stigma surrounding the virus.
In 2005, AIR was awarded a five-year grant from the Corporation for Public Broadcasting and the Public Broadcasting System to assist the two organizations in the planning and implementation of the Ready to Learn Outreach Grant. This innovative grant is designed to locate and connect children from low-income families, and parents and caregivers, with PBS programming and related assets as a means of helping children build their literacy skills.
AIR is working with the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention's National Center for Health Marketing to help individuals and communities prepare for a possible influenza pandemic.