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Communications & Social Marketing

Jack, L., Jr., Sokler, L.A., Squires, L., & Mitchell, P. (2003). The National Diabetes, Influenza, and Pneumococcal Campaign: an evaluation of campaign relevancy, partnerships, and media relations. Journal of Public Health Management and Practice, Suppl, S64-S69.

Reynolds, B. Galdo, J. & Sokler, L., (September 2002). Crisis and Emergency Risk Communication, Centers for Disease Control and Prevention, Department of Health and Human Services.

Seidner, A. L. , Burling, T. A., & Marshall, G. D. (1996).  Using interactive multimedia to educate high-risk patients about AIDS and sexually transmitted diseases. Computers in Human Services, 13(4), 1-15.

Sokler, L. & Rhodes, P. (1998). Added Dimensions to Social Marketing: Positioning and Packaging. The Other Two P’s from the Consumer Marketing Mix. Social Marketing Quarterly, 5 (1), 72-75.

Sokler, L., & Ulasevich, A. (2003). Beyond saying no: using social cognitive methodology to design messages for the Georgia Violence Against Women social marketing campaign. Social Marketing Quarterly, 9(1), 40-41.