Lori Agin is a principal communications specialist at AIR. Lori has 20 years of public relations and marketing experience and serves as a project director on multiple health communication and integrated marketing campaigns. She is currently the project director for CDC’s award-winning national HIV prevention and anti-stigma campaign, Let’s Stop HIV Together, for which she led the strategic planning, creative development, and multi-media channel launch in 2012. She is also leading the development of CDC’s first social marketing campaign encouraging Hispanics and Latinos to talk more openly about HIV with family and friends. Agin has a solid understanding of the public health system and over the last 13 years has worked with federal health agencies and national non-profit organizations developing a wide array of health communication and promotion programs, materials and messages. On behalf of her clients she has built public/private partnerships at the local and national level, coordinated and management advisory panels and developed products informed by those panels, and conducted community engagement initiatives.
Agin brings strong experience in traditional and social media relations and leads teams in positioning client messages via a wide array of communication channels and media that aim to best reach a particular target audience where they seek their information and from the sources they trust. She has overseen multidisciplinary teams of communication research, promotion/education and program and process evaluation on behalf of the Corporation for Public Broadcasting’s five-year Ready to Learn Grant where she helped develop CPB’s first social marketing campaign targeting underserved parents of children ages two to eight years old. The campaign increased these parents' awareness of easy and manageable ways to help build their children’s literacy skills. Throughout her career, Agin has developed health communication campaigns on a wide array of health issues including HIV and STDs, diabetes prevention and control, breast cancer screening, women’s reproductive health and heart disease and stroke prevention. Prior to joining AIR, she served in a variety of account management and media relations specialist positions at the international public relations firm Fleishman-Hillard, Medisphere Communications, a boutique health care public relations firm, and Howard Rubenstein Public Relations.