As a senior communications specialist for AIR, Lindsey Willis manages client projects focusing on developing and implementing digital marketing and communications strategies to disseminate information and engage audiences online. Willis also leads strategic planning and implementation of national health, education, and social marketing campaigns. As a project manager, she oversees project, client, staff, and financial management activities for federal contracts. Willis is currently the deputy project director for CDC’s Act Against AIDS national communication campaign HIV Treatment Works, and the task lead for numerous other digital health promotion initiatives.
Willis is experienced in determining the most effective digital outreach methods to reach target audiences, and building and executing comprehensive communications plans to meet project goals in accordance to time and budget. Digital marketing tactics she specializes in include social media platforms (including Facebook, Twitter, YouTube, and LinkedIn), blog development and maintenance, blogger outreach, search engine marketing and optimization, digital advertising, broadcast e-mail, Web site and content development, and mobile platform and app development. Willis has presented to large audiences about the importance of employing such digital outreach in public health communications campaigns.
In addition to her digital marketing expertise, Willis has 13 years of experience in general communications project management, strategic communications planning, Web site development, event coordination, and media relations. She has a strong background in state and federal government, including positions in Maryland’s Office of the Governor, the U.S. House of Representatives, and as a White House appointee. Willis also draws on her computer science background and programming knowledge to inform technical requirements of the digital marketing projects she manages.