Dena Gregory Fisher
As a senior communication specialist for AIR, Dena Gregory Fisher is the director of the Centers for Disease Control and Prevention’s (CDC’s) Act Against AIDS national communication campaign, “HIV Treatment Works,” which encourages people living with HIV to get in care, start taking HIV medications, remain in care, and adhere to treatment. Fisher also serves as the deputy project director of CDC’s national awareness and anti-stigma campaign “Let’s Stop HIV Together.” She is an experienced manager and leads strategic planning and implementation of state-wide and national health, education, and social marketing campaigns.
At AIR, Fisher has served as the director of the Centers for Medicare & Medicaid Services' contract for the National Resource Center for the State Health Insurance Assistance Programs (SHIP) providing training and technical assistance to 54 SHIP directors. She has also provided campaign support for the Corporation for Public Broadcasting’s Ready to Learn initiative and the National Heart, Lung, and Blood Institute’s sickle cell disease awareness and education strategy development.
In a previous position, she managed the campaign “Maryland—Smoking Stops Here,” a tobacco-use cessation campaign of the Maryland Department of Health and Mental Hygiene. She also oversaw the annual planning, execution, and evaluation of more than 125 Medicare prescription drug plan open-enrollment workshops and expos held throughout Maryland for Maryland’s Senior Prescription Drug Assistance Program.