Barbara Diggs-Brown
Principal Communications Specialist
Barbara Diggs-Brown is director of social marketing communication at AIR. She has more than 25 years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, cultural competency, and media relations. She is a prominent national researcher on the development of effective social marketing and communication campaigns as tools to address social change issues, including education, race relations, economic development and health.
As senior social marketing counsel and strategist, Ms. Diggs-Brown carries out formative consumer research and product testing. She designs, conducts, and reports qualitative research for a number of AIR government and nonprofit clients.
Ms. Diggs-Brown frequently lectures and writes on race in the media and is coauthor of a critically acclaimed analysis of race relations in the United States, By the Color of Our Skin: The Illusion of Integration and the Reality of Race published by Dutton. A professor emeritus at American University, she designed and conducted a qualitative research study under a grant from the Annie E. Casey Foundation that explored the issues surrounding race relations in the United States.
She is the founding director of the Institute for Strategic Communication for Nonprofits, an organization dedicated to improving the communication capacity of the nonprofit sector. She also is the author of the first style guide for public communication students and professionals, in its second edition with Wadsworth Publishing.
Her public affairs career has included serving as the director of public affairs, Urban Mass Transportation Administration, U.S. Department of Transportation; director of liaison for the U.S. Department of Housing and Urban Development; and press secretary for a presidential campaign.

