AIR provides strategy consulting, custom Web site design and development, content and graphics development, structured information mapping and architecture resulting in improved access and the elimination of information duplication to our clients. We deliver expert solutions using a performance-driven, functional framework that improves organizational processes and supports business goals and objectives.
AIR also provides services for the development of clinical decision support systems for the Web and for personal digital assistants (PDAs) in areas such as hypertension, obesity, and management of diabetes (for Telemedicine and Advanced Technology Research Center (TATRC, US Army)). AIR also conducts user needs assessments, usability testing of electronic medical records and other medical information systems, and assessment of information systems.
Web Site Design, Development & Hosting Services
AIR is a nationally recognized resource for health information and Web-based technology development support for public- and private sector clients. AIR partners with clients to develop and implement highly effective, award-winning Web sites including:
- Silver and Gold Mercury Awards by the International Academy of Communications Arts and Sciences (IACAS) for the National Heart, Lung, and Blood Institute Live Healthier/Live Longer Web site (http://www.nhlbi.nih.gov/chd/index.htm)
- Outstanding Content winner in the Medicine on the Net Web Excellence Awards competition by CORHealth.com for the National Heart, Lung, and Blood Institute Act in Time to Heart Attack Signs Web site (http://www.nhlbi.nih.gov/actintime/index.htm)
- Silver Award in the Health Sciences Communications Association (HeSCA) Media Festival for the Live Healthier/Live Longer Web site (http://www.nhlbi.nih.gov/chd/index.htm)
- Grand Award for Web site design and a Gold Medal for Online Training at the 12th Annual Galaxy Awards for “The Arthritis Challenge” and “Arthritis: The Public Health Approach,” a series of Web-based training tools that were developed for the Association of State and Territorial Directors of Health Promotion and Public Health Education (ASTDHPPHE) in collaboration with the Centers for Disease Control and the Arthritis Foundation
- Superior NIH Plain Language Award for the National Heart, Lung, and Blood Institute Your Guide to Lowering High Blood Pressure Web site (http://www.nhlbi.nih.gov/hbp/index.html)
- Outstanding NIH Plain Language Awards for the Act in Time to Heart Attack Signs Web site (http://www.nhlbi.nih.gov/actintime/index.htm)
AIR offers a proven, structured, user-centric approach to Web design and development. Our formula for producing high-quality Web sites and Web applications includes:
- Developing solutions that provide substantive user experiences yet lay the groundwork for efficient future expansion.
- Ensuring accessibility according to Federal (Section 508) guidelines.
- Generating unique Web pages that draw content from robust databases.
- Ensuring user satisfaction through the application of proven human factors practices and usability testing processes.
- Creating brand-appropriate graphical design solutions.
AIR offers clients access to unparalleled staff resources and expertise: Upwards of 100 staff contribute to the design and evaluation of Web products for AIR’s clients. About half of those staff are involved in Web research, design, programming, hosting, and maintenance. The remaining staff members, many of whom are subject matter experts, focus on content development.
AIR currently maintains and hosts nearly 500 separate Web sites at its headquarters in Washington, D.C. We ensure the availability of those Web sites through the use of redundant servers and multiple connections to the Internet. AIR also provides technical support on a 24/7 basis.
eMarketing Services
AIR views e-marketing services as an integral part of Web design and maintenance and is one of the first organizations to provide these services to Government agencies and other not-for-profit organizations. AIR’s team of professionally certified Internet Marketers ensures the success of the Web sites that we create. Clients include the National Heart, Lung, and Blood Institute (NHLBI), the Substance Abuse and Mental Health Services Administration (SAMHSA), the Centers for Disease Control and Prevention (CDC), and the Department of Education’s National Center for Technology Innovation.
- Online e-Visibility Assessments - Our marketing experts determine an organization’s or Web site’s visibility in key search engines, online discussion groups, and potential referral Web sites; they then recommend ways to increase visibility.
- Online Web Site Launches - AIR’s marketing experts create awareness of and interest in a new Web site through online public relations, e-mail marketing, and pass-along marketing tactics.
- Search Engine Optimization, Registration, and Positioning - We discover what keywords an audience is using to search for the provided information and position the Web site at or near the top of key search engines for those terms.
- Online Event Promotion - AIR will generate interest and participation in the new online event through cross-promotion, e-mail advertising, and other promotional techniques.
- Online Crisis Communications - AIR can help a client prepare for leveraging the instantaneous communication power of the Internet to manage the most challenging situations.
- Usenet Monitoring and Participation - AIR’s team can find out what others are saying about a topic, Web site, or organization in public online discussion forums and can also participate in order to build, maintain, and protect a client’s reputation online.
Request Processing and Inventory Management Services
AIR has developed a highly customized, sophisticated, and tightly integrated request processing, inventory management, and e-commerce infrastructure that is used to support its warehousing and distribution efforts.
Built on the Microsoft BackOffice (including Microsoft Commerce Server, Microsoft Messaging Queue (MSMQ), Microsoft Business Transaction Server BDX, and Microsoft SQL Server) and Microsoft Business Solutions eEnterprise Distribution Series infrastructure, this system increases distribution and dissemination activities while streamlining the request fulfillment/order process and lowering costs per transaction.
In addition to supporting the order entry and fulfillment process in a warehouse and call-center environment, the eEnterprise request processing and inventory management system and database is also used to support the following:
- Online Internet (Web) Catalog and Order Processing
- Opt-in E-mail Membership Lists
- Online Catalog Content Management