Our approach is science-based and driven by applicable behavior and social science theories. The planning model can be simply depicted as:
Audience insight + Scientific findings + Theoretical models = Positive Change
Communications research helps illuminate audience insight, which fuels our creative strategies development and program planning. We frequently integrate advertising, public relations, community mobilization, provider education and outreach, and Internet-based approaches to create a “surround-sound” effect that brings about shifts in knowledge, attitudes and behaviors among our target audiences.