Projects Behavior Change - All Projects
Sunday, April 3, 2011
As part of its Ready To Learn Grant, the Corporation for Public Broadcasting invited AIR’s social marketing team to join forces with the Public Broadcasting Service (PBS), and local PBS stations. AIR used an audience-driven approach to reach out to parents and caregivers to help them improve the reading readiness of the youngest members of low-income families. AIR then worked closely with twenty PBS stations and their partners across the nation to support the delivery of the messages and related programs to the target communities.
Monday, October 22, 2001
AIR is working with the U.S. Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention’s (CDC’s) National Center for Health Marketing to help individuals and communities prepare for a possible influenza pandemic.