Health
Consumer Engagement
Consumers are being asked to assume an increased role in their health and health care decision-making. From managing chronic health conditions to choosing high quality providers to making decisions about treatment options or insurance coverage, consumers need support to succeed in their new roles.
AIR supports consumer engagement efforts through the development of informational materials and decision-support tools, the translation of reports into plain language and the creation of campaigns to educate and motivate consumers. A critical component of our approach involves obtaining input from our target audiences, ensuring that the messages and materials we create address their information needs, literacy levels, and cultural backgrounds.
