Much of health care reform and the improvement of health care delivery depends upon behavioral change by both care providers and consumers. For example, doctors are often reluctant to embrace guidelines or evidence-based recommendations, while consumers resist adopting healthy lifestyles.
AIR experts are using research to develop ways to encourage desirable behaviors through the development of materials designed to motivate change.
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As part of its Ready To Learn Grant, the Corporation for Public Broadcasting invited AIR’s social marketing team to join forces with the Public Broadcasting Service (PBS), and local PBS stations. AIR used an audience-driven approach to reach out to parents and caregivers to help them improve the reading readiness of the youngest members of low-income families. AIR then worked closely with twenty PBS stations and their partners across the nation to support the delivery of the messages and related programs to the target communities.
Misconceptions and a lack of knowledge about health care have created a fundamental disconnect between the central tenets of evidence-based health care and the values and attitudes of many who receive health services, according to the results of a study that is being released online by Health Affairs on June 3, and will also appear in its upcoming July edition.
The California Department of Education has released the results of an American Institutes for Research study showing improved science scores and other benefits among at-risk sixth grade students in Los Angeles, San Diego and Fresno who participated in week-long residential environmental education programs known as “outdoor science schools."
AIR is working with the U.S. Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention’s (CDC’s) National Center for Health Marketing to help individuals and communities prepare for a possible influenza pandemic.
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