Areas of Expertise : Consumer Engagement
AIR believes information is the most potent weapon in chronic disease management, since chronic diseases cannot be prevented by vaccines or medicine, and do not simply disappear with time. Behaviors that damage one’s health – such as tobacco use, lack of physical activity, and poor eating habits - are major contributors to leading chronic diseases. Using tools like surveys to assess patient attitudes, databases where providers and consumers can search for the latest answers, and informatic models that provide quick and accurate calculations to answer clinical questions, AIR is working to help manage chronic diseases by controlling tobacco use, substance abuse, diabetes, and HIV/AIDS.
The ability to understand, communicate with, and interact effectively with people from different cultures is an especially important skill to possess in a 21st century global economy. AIR conducts research and evaluation, synthesizes information, develops tools to improve, and provides consultation and technical assistance to increase cultural and linguistic competence in education, mental health, juvenile justice, child welfare, and youth development. AIR’s approaches involve individual and organizational assessment and capacity development, disparity reduction, and the collection and analysis of data.
Health public policy analysis touches on a broad range of health issues, from financing of health care to cost containment to improving quality and outcomes. AIR’s work in this area often involves original research as well as surveying the landscape and pulling together materials created by others. We also work to inform the public on key issues. AIR’s efforts extend from reforms of Medicare and Medicaid to developing communication plans in case of terrorist biohazards or an influenza pandemic.
- Performance Management: Improving State Systems through Information-Based Decisionmaking
- Prospects for the Social Safety Net for Future Low Income Seniors
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- Helping States Improve Their Medicare Services
- Medicare Part D Consumer Research
- Public Health Emergency Preparedness: Seasonal and Pandemic Influenza Population Monitoring Surveys
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AIR develops public education campaigns and materials on a variety of public health issues, ranging from H1N1 flu, to syphilis and diabetes. AIR education efforts are informed by research, audience-tailored, and culturally-appropriate. Depending on the goals of the client, these efforts may aim to inform targeted audiences, raise general awareness of issues, enlist support from a wider public audience, mobilize communities, and/or change behavior. These efforts are led by staff with advanced degrees in public health or communication and considerable experience in applying the best and latest health communication methodologies and practices to achieve measurable and lasting results.
- On the Road to Well-Being: The Development of a Communication Framework for Sexual Health
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- Take the Lead: Working Together to Prepare Now
- Health Information Networks, Clearinghouses, Online Information Systems, Web Sites, Online Product Catalog and Publishing
- Communicating About Pandemic Flu
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AIR designs and produces materials targeted to a wide range of audiences. Publications and materials are developed with client and audience input at every step, taking into account communication goals, literacy issues, and plain language principles to ensure access, comprehension and usage.
Materials designed, produced, and tested with target audiences include print and collateral materials; television, radio, print, and outdoor advertising; exhibits and conference materials; media kits; video documentaries; original music; interactive CDs; and Websites.
AIR provides clients with an effective and dynamic on-line presence through the development of interactive, feature-rich, and accessible Web sites and applications, and the strategic use of Web 2.0 and social networking technologies. Many of the Web applications we develop are hosted in our state-of-the-art, secure Web hosting environment, and maintained by a dedicated team of network engineers. The Web and electronic information assets we develop are compliant with both the spirit and the letter of the accessibility guidelines in section 508 of the Rehabilitation Act.