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Public Health Emergency Preparedness

Clear and accurate communication - communication that motivates people to prepare in advance of a crisis and then take appropriate actions when a public health emergency occurs - is critical to reducing illness and suffering and ultimately saving lives. AIR works with state and federal clients to develop educational materials, messages, training programs, and crisis communication plans. Based on risk communication principles and audience research, AIR’s award-winning work spans a variety of public health emergency topics, including H1N1 flu, pandemic influenza, bioterrorism, and chemical and radiological threats.

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Recent Reports

• Early Warning, Timely Response: A Guide to Safe Schools

  A brief summary of the research on violence prevention and intervention and crisis response in schools.

Recent Projects

• Take the Lead: Working Together to Prepare Now

  AIR is working with the Centers for Disease Control and Prevention to define the best approaches for how different types of communities can engage and mobilize community organizations and businesses to help individuals and families prepare for widespread influenza outbreaks, such as the 2009 H1N1 Flu outbreak.

• Communicating About Pandemic Flu

  AIR is working with the U.S. Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention’s (CDC’s) National Center for Health Marketing to help individuals and communities prepare for a possible influenza pandemic.