Areas of Expertise
To prevent disease, it is necessary to understand the ideas and attitudes that underlie destructive health behaviors and convert them into positive actions. Our disease prevention efforts aim to take individuals and communities beyond knowledge and empower them to motivate change. AIR has expertise in developing content, materials, and programs that resonate with the target audience and lead to behavior change. We provide disease prevention expertise to clients to mobilize policymakers, health professionals, consumers, organizations at the national and community levels, the media, and others into a community ready for action. AIR uses audience-driven research to develop public health campaigns and design award-winning disease prevention/health promotion materials and Web sites.
This report, published in the peer-reviewed journal Public Health Reports in a special supplemental issue about sexual health, describes the results of AIR's research and testing about how best to communicate with the public about sexual health issues.
AIR conducted a series of surveys to assess the public’s knowledge, attitudes, and behavior with respect to seasonal and pandemic influenza in 2007. We are continuing the series, focusing on H1N1 high-risk populations in 2009 and 2010.