Areas of Expertise
Disease Prevention and Health Promotion
To prevent disease, it is necessary to understand the ideas and attitudes that underlie destructive health behaviors and convert them into positive actions. Our disease prevention efforts aim to take individuals and communities beyond knowledge and empower them to motivate change. AIR has expertise in developing content, materials, and programs that resonate with the target audience and lead to behavior change. We provide disease prevention expertise to clients to mobilize policymakers, health professionals, consumers, organizations at the national and community levels, the media, and others into a community ready for action. AIR uses audience-driven research to develop public health campaigns and design award-winning disease prevention/health promotion materials and Web sites.
For the Bipartisan Policy Center, AIR developed a financial model of the costs and benefits of a small diabetes prevention program. Key findings include: There is a large population with pre-diabetes in the U.S. who could benefit from a prevention program, and a diabetes prevention program can produce overall cost savings for individuals.
AIR has supported CDC’s Act Against AIDS campaign to raise awareness and combat complacency since before its White House launch in 2009. In 2012, AIR worked with CDC to develop a new national awareness and anti-stigma campaign, Let’s Stop HIV Together.
Opinions on how to address sexual health issues are diverse, reflecting the wide-ranging values of individuals and groups seeking solutions. AIR worked closely with CDC’s National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention to develop and test a new evidence-based communication framework for sexual health.
AIR works alongside the Office of Disease Prevention and Health Promotion to support public health professionals, health care providers, and policymakers in adapting and applying dietary and physical activity guidelines in their work.