Areas of Expertise
Stakeholder Development in Health
AIR has special expertise in strategically identifying and cultivating third-party stakeholders for the purpose of supporting a specific public health goal. In many cases, this is as simple as determining other parties who will be affected by the issue at hand.
On a more sophisticated level, our stakeholder development initiatives bring together seemingly disparate interests around a specific desired outcome. This allows many individual interests to be served by a single action—often in different ways. Our communication and outreach efforts with Supporters of the Physical Activity Guidelines and stakeholder efforts related to Healthy People 2020 goals and the Center for Disease Control’s Act Against AIDS Campaign are good examples of AIR’s recent work in this area.