Areas of Expertise
In recent years, AIR has used its social marketing expertise to help clients create behavior change in areas such as diabetes control and prevention, tobacco prevention and cessation, nutrition, physical activity, breast cancer screening, and HIV/AIDS prevention. AIR applies social marketing principles to work in education, working with the Corporation for Public Broadcasting (CPB) and the Public Broadcasting System (PBS) on a U.S. Department of Education grant to encourage reading readiness of low-income children.
Developing a Measure of Health Insurance Literacy: Understanding Consumers’ Ability to Choose and Use Insurance
This issue brief describes the findings from interviews with health insurance counselors and other stakeholders about problems consumers face in selecting and using health insurance. It also lays out a strategy to develop an important new tool: a measure of health insurance literacy.
In 2005, AIR was awarded a five-year grant from the Corporation for Public Broadcasting and the Public Broadcasting System to assist the two organizations in the planning and implementation of the Ready to Learn Outreach Grant. This innovative grant is designed to locate and connect children from low-income families, and parents and caregivers, with PBS programming and related assets as a means of helping children build their literacy skills.
Development of a communication plan to inform multiethnic “high exposure” and “low exposure” groups about potential health risks due to exposure to I-131 from the Nevada Test Sites.
AIR is working with the U.S. Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention’s (CDC’s) National Center for Health Marketing to help individuals and communities prepare for a possible influenza pandemic.